What We do
In today’s competitive business landscape, acquiring new customers has become increasingly costly. At Auro, we offer tailored marketing and advertising solutions designed to help businesses overcome this challenge. From direct campaigns to digital platforms, we implement a range of strategies to effectively promote products and services, ensuring maximum reach and impact. Among these, field marketing, telemarketing, and sales have emerged as crucial components of the strategic marketing mix, offering a direct and highly effective way to bring products, services, and brands to customers and end consumers.
Sales & Marketing
Sales & Marketing Management is the leading information authority for executives in the sales and marketing field across all industries.
Advertising
Advertising is the promotion of your business to increase sales, attract new customers, and make your audience aware of your products or services.
Branding
Branding is the process of creating a company's identity and distinguishing it from competitors.
Promotion
promotion is the process of spreading information about a company's products or services to the public.
Business Development
Business development is the process of planning for a company's future growth by identifying opportunities, forming partnerships, and adding value.
Customer Acquisition
Customer acquisition is the process of turning potential customers into paying customers for a business.
Business Expansion
Business expansion is the process of growing a company’s operations, revenue, market share, and profitability.
At Auro, we combine the power of field marketing with dynamic telemarketing strategies to optimize customer acquisition. Telemarketing allows us to engage directly with potential customers, offering personalized, real-time communication that enhances customer relationships and drives conversions. Together, our field marketing and telemarketing efforts streamline the marketing pipeline, ensuring our clients achieve greater reach, engagement, and measurable success.
By integrating these direct and personalized approaches, we help our clients create meaningful connections that boost customer acquisition and brand loyalty.
How we do?
At Auro, we engage with consumers through a multi-channel approach that includes Human Commercial and Telemarketing, both of which offer direct and personalized interactions. Our Human Commercial strategy involves face-to-face communication, offering detailed information about products and services, and helping consumers understand how these solutions meet their needs. This approach has transformed the landscape of marketing and sales by fostering deeper engagement and building trust with customers.
Complementing this, our Telemarketing services enable us to target end consumers in a friendly and efficient manner via telephone, as required by our clients. By utilizing direct calls, we can acquire customers more effectively, providing personalized attention and creating an interactive experience. This method gives us the advantage of reaching the right people at the right time, delivering results more precisely and quickly.
Human Commercial and Telemarketing are key tools in our direct marketing strategy, giving us a unique and competitive edge in the sales and marketing industry. Our ability to directly interact with customers—whether in person or via phone—sets us apart from traditional indirect marketing channels and ensures measurable success for our clients.
Direct vs. Indirect Marketing
Direct Marketing
Direct marketing eliminates intermediaries, allowing us to engage directly with consumers. This approach has several advantages:
Indirect Marketing
In contrast, indirect marketing relies on intermediaries to reach customers, which presents certain limitations:
By integrating Human Commercial and Telemarketing into our direct marketing strategy, Auro stands out as a leader in creating meaningful connections and delivering measurable results. This dual approach—combining in-person and telephone interactions—ensures that our clients benefit from both personalized engagement and real-time data, providing a clear advantage in today’s competitive marketplace.
Business to Business
Targeted at SME (small to medium enterprises) shops, industrial areas and corporate offices
(any place of business) where the client wishes to promote and secure customers and support in the workplace environment
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Business to Corporate
Targeted at Government Institutions and Organization where the client wishes to approach government offices and workplaces.
Mall Events
Event Based Marketing is done through Kiosks, Mall events, corporate events, special
Events etc., through which we reach out to multiple customer base at one particular setup only, through which we maximize collective market and audience which is beneficial in terms of revenue generation as well saves lot of time.
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Road trips
Our brand ambassadors, work in local territories on a day to day basis, & yielding
maximum possible results from the same becomes little difficult. So, to maximize the results we have come up with a unique marketing solution called as ROAD TRIPS, these road trips are carried out by a team of our brand ambassadors , wherein they approach customers/consumers in untapped territories or market for our clients by setting up a virtual office for 7-10 days in that respective territories.
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Tele marketing
Targeting to end consumers in a friendly way and acquiring customer with a clear advantage
of targeting people through telephone as required by clients.
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Creating Genuine Connections
In today’s increasingly digital world, where impersonal marketing is the norm, the power of face-to-face sales lies in its ability to create instant and lasting connections with consumers. While many brands rely on digital advertisements, websites, and pop-up promotions, we believe that people still respond most powerfully to human interaction. This is where our approach, Human Commercial, truly shines.
Our network of brand ambassadors engages directly with consumers in a professional, personable manner, leaving a positive and enduring impression of the brands they represent. Unlike the faceless nature of TV ads, online platforms, or smartphone notifications, Human Commercial thrives on the human touch. While digital approaches are effective in their own right, they lack the personal engagement that face-to-face interactions bring.
Delivering a Tailored Experience
Through Human Commercial, our brand ambassadors deliver highly personalized messages that resonate with consumers, catering to their unique needs and preferences. This tailored approach allows our representatives to enter into meaningful conversations, providing well-informed responses to any questions or concerns consumers may have. Unlike TV ads or automated digital content, our ambassadors are able to create real-time, interactive experiences that lead to more confident and informed purchasing decisions.
This strategy is about more than just selling; it’s about respecting consumers and ensuring they have a positive and enriching experience with the brands we represent. By equipping our ambassadors with deep product knowledge, we ensure that when they engage with customers, their expertise is immediately evident, building trust and credibility.
Our Channels to Market
At the heart of every experiential campaign is the goal of delivering a memorable and positive brand experience. We aim for consumers to walk away thinking, “Wow, that was incredible!” Our approach blends both sales and marketing into an immersive environment, where open communication and a customer-friendly atmosphere accelerate sales growth, enhance brand awareness, and boost customer satisfaction.
By creating a seamless and engaging brand experience, we elevate the consumer journey, resulting in stronger brand loyalty and long-lasting connections. This holistic approach doesn’t just focus on closing a sale—it’s about forging meaningful relationships with consumers that go beyond the transaction, ensuring they feel valued and engaged with the products or services we represent.
